Understanding Google Analytics

Google Analytics is a great tool to understand how much traffic is coming into your website and how users are engaging with your website and what areas you need to improve on.

The information and data provided are not always easy to understand and that’s where we come in, to help you understand your report.

In this article, we are going to break down each component in your report so you can understand what everything means and ways to improve.


This represents the number of times a user was active on your website. A session will reset after every 30 minutes when they are no longer active, or at the end of each day.

Every time a user visits your website it will be recorded as a session and if they return the same day, then that is recorded as a new session.


This represents a unique visit to your website, so if a user visits your website 2 or 3 times that day. It will record as 1 unique user visit and will not record the repeat visits from the same user from the same IP Address.


This tells you the number of pages that have been viewed on your website. This will record all users page visits for every session.


This tells you the average number of pages a user is visiting for each session on your website.


This tells how long on average a user spends on your website during a session.


This tells you the percentage of users who visit your website and just click away and don’t bother engaging with your website and visiting any other pages. A good average rate is 40 to 60 percent.


This tells you the estimated percentage of sessions that have come from new visitors.


Google Analytics is by far the best way to see how your website is performing and we send you these weekly reports to help you understand how your website is performing.

If you are seeing good numbers in your sessions and users then you should be seeing the benefits in your business and means you’re ¬†website is well optimised, marketed and is attracting traffic to your website.

If you are receiving low numbers, then you really need to be marketing your website to bring the traffic to your website. This can be achieved by search engine optimisation, digital marketing or various promotions or advertising to drive customers to your website.

If customers are engaging with your website and you are getting good ‘Page Views’ ‘Average Session Durations’ and good ‘Bounce Rates’ then you know your website is engaging and you are targeting your customer’s needs and they want to spend time on your website.

If on the other hand your ‘Bounce Rates’ are high and they are spending a little time on your website ‘Average Session Durations’, then you really should look to make your website more engaging and appealing to your users, with good content and design and target the needs of your audience better.

If you need any help or support on your reports and improve your stats, then we are always here to help.