Capo Cottages
Capo Cottages is a holiday cottage hire business based in Aberdeenshire and needed to create a highly engaging, modern, easy to use website to help attract new customers to their holiday let services and help increase bookings and enquiries.
Project.
Full Digital Project
Deliverables.
Web Design & Development, Branding, Search Engine Optimisation, Marketing
We helped Capo Cottages implement their new responsive, content managed website and helped them with their search engine strategy to increase their traffic by 200% and increase bookings and enquiries.
The Brief.
Capo Cottages operated a website for a number of years. but it had been neglected and was not achieving any objectives for the holiday let business and we needed to create a highly engaging, modern, easy to use website to help attract new customers to their holiday let services and help increase cottage bookings and enquiries.
Capo Cottages needed a new highly engaging, modern, easy to use website that functioned as a powerful marketing and communications tool to attract new customers to their holiday let services, position itself as a leader over its competitors in the holiday let industry and provide credibility to potential customers.
They also needed to increase the number of new enquiries and sales coming from the website and ensure that the new website clearly displayed their cottages, specifications and booking information to attract customers to make bookings and enquiries.
We also had to ensure that the new Capo Cottages website was search engine friendly to help the website rank well in the major search engines to help generate more traffic.
Project.
We developed a brand new highly engaging, modern, easy to use website that was hugely appealing to Capo Cottages target customers and reflected them as a leading holiday let business over their competitors.
We also implemented a search engine optimisation campaign and got Capo Cottages main keywords 'cottages Scotland' into the top positions of Google and that has helped increase traffic to the website to help improve sales and enquiries.
We helped Capo Cottages implement their new responsive, content managed website and helped them with their search engine strategy to increase their traffic by 200% and increase bookings and enquiries.
Responsive.
We ensured that the Capo Cottages website was mobile and tablet friendly so their customers can view on all devices to make bookings and enquiries.
Project Results.
0%
Increase in traffic to the new Capo Cottages website since launch0
Of their main keywords in the top positions of Google0X
Faster website performance to help improve performance and SEO
Web Design & Development.
The new Capo Cottages website is a highly engaging, modern, easy to use website with clear and concise navigation so their customers can easily locate and find all cottages, specifications and booking information.
Content Management System.
We also implemented a CMS that allowed Capo Cottages to easily manage their cottages, specifications and booking information on the website and help reduce administration costs.
Search Engine Optimisation.
We optimised Capo Cottages main keywords 'cottages angus' into the top positions of Google and that has helped increase traffic to the website to help improve sales and enquiries for the business.