Enjoy Music is Aberdeen’s biggest music festival which features some of the biggest artists and musicians and attracts over 4000 visitors every year.
Full Digital Project
Web Design & Development, Branding, Email Marketing, Lead Capturing, Social Media
We helped Enjoy Music Festival create a strong brand, online presence and implement a digital strategy to help drive thousands of visitors to their website per month and convert into social media and email marketing leads to help increase festival promotions and sales
Enjoy Music asked us to create them a strong brand, eye catching artwork and visuals that would really catch the attention of festival goers, sponsors and attract artists to the event which was a challenge as a new event. They also wanted to be seen as a leading festival and needed a strong brand and identity and help implementing social media, a new website and all other marketing materials.
To attract festival goers, sponsors and acts to the festival, we really had to get our creative juices flowing and create a really strong brand, eye catching artwork and strong digital presence so the organisers could go out and promote the event. We created some amazing visuals that really captivated the audiences attention with some creative artwork and a quirky logo and brand. We also built them an amazing website that really has a summer festival feel and helped with their social media media design and strategies. We also had clear lead capturing forms to get customers to submit their information on to the website to add them to their email marketing campaign.
We ensured that the Enjoy Music website, booking system and social media was responsive on all mobile devices like iphone and ipad and tested thoroughly on all devices.
Facebook likes to increase customer engagement
Visitors to their festival last year compared to 2000 in 2015
Increase in website visitors in the first year
WEB DESIGN & DEVELOPMENT
The web design is a fun, modern, mobile friendly, user friendly with summer, festival features used and easy to use navigation and dropdown menus.WEB DESIGN & DEVELOPMENT
CONTENT MANAGEMENT SYSTEM
The client wanted to manage their content and social media, so we installed a really easy-to-use, scalable content management system that will allow them to grow their website as their event grows.CONTENT MANAGEMENT SYSTEM
SEARCH ENGINE OPTIMISATION
We optimised their main keyword ‘festival aberdeen’ and ‘enjoy music; into the top position of Google to help drive traffic to the website.SEARCH ENGINE OPTIMISATION
What did the client say
We have worked with Creative Impact for a number of years now and the quality of work has always been first class. The professionalism of service and design makes Creative Impact an easy choice for us.- Russel Aitchison