Ian Wilson Soccer Coaching provides football coaching and camps which are very popular for youngsters in Aberdeen and we helped them transform their business.
Full Digital Project
Web Design & Development, Social Media, Email Marketing, Search Engine Optimisation
We helped Ian Wilson soccer coaching increase their customer bookings, improve their online presence and significantly reduce their admin costs by implementing an online booking system
Ian Wilson needed to transform their old tired site into a modern, responsive website that was appealing to its audience. They used to deal with hundreds of handwritten applications for their camps and wanted a new online solution to improve the booking experience by building a new booking system. They also wanted to increase booking enquiries, increase visitors and capture leads coming into the website, so needed a SEO campaign to help increase visitors and also implement a Social Media and Email Marketing strategy to engage with their customers and promote future events.
We built a responsive, modern, search engine friendly website that was appealing to their customers and also built a fully integrated booking system to make it easier for customers to book online. We also implemented a search engine optimisation campaign to get all of their main keywords in to the top positions of Google (See results below) and that has seen a huge increase in customer bookings and enquiries. We also help setup and integrated Facebook and Twitter on to the home page of the website to help engage customers with their social media which they used to promote events. We also gather leads on website and send manage monthly email marketing to help promote events.
RESPONSIVE WEB DESIGN
We ensured that the Ian Wilson website was responsive on all mobile devices like iphone and ipad and tested thoroughly on all devices.
Increase in traffic to the website since launch
Increase in customer bookings for their events
Reduction in time to process bookings due to automation
WEB DESIGN & DEVELOPMENT
The web design is a modern, mobile friendly, widescreen format, with client branding used used throughout and easy to use navigation. We also provided the photography of youngsters on the camps to give the website some personality and make it really stand out.WEB DESIGN & DEVELOPMENT
CONTENT MANAGEMENT SYSTEM
The client wanted to manage their camps and bookings going forward so we installed a really easy-to-use, scalable content management system that will allow them to grow their website as their business grows.CONTENT MANAGEMENT SYSTEM
SEARCH ENGINE OPTIMISATION
We optimised their 2 main keywords ‘football camp aberdeen’ and ‘soccer camp aberdeen’ into the top positions and the client has seen a significant increase in booking enquiries and traffic to the website.SEARCH ENGINE OPTIMISATION
What did the client say
Creative Impact has helped us massively with the full reconstruction of our website. They have helped us set up a new online booking system along with assisting with our social networking strategies. Their work on the Search Engine Optimisation has worked wonders and now all of our keywords are at the top which has meant a massive increase in Soccer Camp and Venue bookings. Along with our information, they keep the website fresh and always have new ideas of how we can progress further- Ian Wilson