Idlewild Hair
Idlewild Hair is one of the UK's leading salons with 4 branches in Witney, Oxford, Abingdon and Summertown and needed to create a highly engaging, modern, easy to use website to help attract new customers to their salon services and help increase sales and enquiries.
Project.
Full Digital Project
Deliverables.
Web Design & Development, Branding, Search Engine Optimisation, Marketing
We helped Idlewild Hair implement their new responsive, content managed website and helped them with their search engine strategy to increase their traffic by 300% and increase salon bookings and enquiries.
The Brief.
Idlewild Hair operated a website for a number of years. but it had been neglected and was not achieving any objectives for the hair salon business and we needed to create a highly engaging, modern, easy to use website to help attract new customers to their hair salon services and help increase salon bookings and enquiries.
Idlewild Hair needed a new highly engaging, modern, easy to use website that functioned as a powerful marketing and communications tool to attract new customers to their hair salon services, position itself as a leader over its competitors in the hair salon industry and provide credibility to potential customers.
They also needed to increase the number of new enquiries and sales coming from the website and ensure that the new website clearly displayed their hair salon services, hair collections and booking information to attract customers to make salon bookings and enquiries.
We also had to ensure that the new Idlewild Hair website was search engine friendly to help the website rank well in the major search engines to help generate more traffic.
Project.
We developed a brand new highly engaging, modern, easy to use website that was hugely appealing to Idlewild Hair's target customers and reflected them as a leading hair salon business over their competitors.
We also implemented a search engine optimisation campaign and got Idlewild Hair's main keywords 'hairdresser abingdon' into the top positions of Google and that has helped increase traffic to the website to help improve sales and enquiries.
We helped Idlewild Hair implement their new responsive, content managed website and helped them with their search engine strategy to increase their traffic by 300% and increase salon bookings and enquiries.
Responsive.
We ensured that the Idlewild Hair website was mobile and tablet friendly so their customers can view on all devices to make salon bookings and enquiries.
Project Results.
0%
Increase in traffic to the new Idlewild Hair website since launch0
Of their main keywords in the top positions of Google0X
Faster website performance to help improve performance and SEO
Web Design & Development.
The new Idlewild Hair website is a highly engaging, modern, easy to use website with clear and concise navigation so their customers can easily locate and find all hair salon services, hair collections and booking information.
Content Management System.
We also implemented a CMS that allowed Idlewild Hair to easily manage their hair salon services, hair collections and booking information on the website and help reduce administration costs.
Search Engine Optimisation.
We optimised Idlewild Hair's main keywords 'hairdresser abingdon' into the top positions of Google and that has helped increase traffic to the website to help improve sales and enquiries for the business.