Tracey Devine Smith
Tracey Devine Smith is a hair colour specialist who does hair shows for some of the leading brands and needed to create a highly engaging, modern, easy to use website to help attract new clients to her hair services and help increase enquiries.
Project.
Full Digital Project
Deliverables.
Web Design & Development, Branding, Search Engine Optimisation, Marketing
We helped Tracey Devine Smith implement her new responsive, content managed website and helped them with their search engine strategy to increase their traffic by 222% and increase enquiries.
The Brief.
Tracey Devine Smith operated a website for a number of years. but it had been neglected and was not achieving any objectives for the hair business and we needed to create a highly engaging, modern, easy to use website to help attract new clients to her hair services and help increase enquiries.
Tracey Devine Smith needed a new highly engaging, modern, easy to use website that functioned as a powerful marketing and communications tool to attract new clients to her hair services, position itself as a leader over its competitors in the hair industry and provide credibility to potential clients.
They also needed to increase the number of new enquiries and sales coming from the website and ensure that the new website clearly displayed her collections, portfolio and contact information to attract clients to make enquiries.
We also had to ensure that the new Tracey Devine Smith website was search engine friendly to help the website rank well in the major search engines to help generate more traffic.
Project.
We developed a brand new highly engaging, modern, easy to use website that was hugely appealing to Tracey Devine Smith's target clients and reflected them as a leading hair business over her competitors.
We also implemented a search engine optimisation campaign and got Tracey Devine Smith's main keywords 'hair colour specialist' into the top positions of Google and that has helped increase traffic to the website to help improve sales and enquiries.
We helped Tracey Devine Smith implement her new responsive, content managed website and helped them with their search engine strategy to increase their traffic by 222% and increase enquiries.
Responsive.
We ensured that the Tracey Devine Smith website was mobile and tablet friendly so her clients can view on all devices to make enquiries.
Project Results
0%
Increase in traffic to the new Tracey Devine Smith website since launch0
Of their main keywords in the top positions of Google0X
Faster website performance to help improve performance and SEO
Web Design & Development.
The new Tracey Devine Smith website is a highly engaging, modern, easy to use website with clear and concise navigation so her clients can easily locate and find all collections, portfolio and contact information.
Content Management System.
We also implemented a CMS that allowed Tracey Devine Smith to easily manage her collections, portfolio and contact information on the website and help reduce administration costs.
Search Engine Optimisation.
We optimised Tracey Devine Smith's main keywords 'hair colour specialist' into the top positions of Google and that has helped increase traffic to the website to help improve sales and enquiries for the business.